From a practical education in sales and marketing, I became a hotel general manager for hotels. After which I began marketing hotels to guests and hotel tech companies to hotels.
Beginning with a bootstrapped budget and taking a local hotel tech company global focusing on more than just a single product but on the positioning the company and it's executives on the international hotel market, I then moved on towards funded startups with even bigger success.
I work with the companies founders and management to build an international reputation and brand awareness. It takes proper timing, accurate and helpful content, strategically executed trade shows and helping the industry through helpful content marketing and staying within budgets. It is more about accurate marketing than huge budgets.