https://martinsoler.com/home daily 1.0 2018-04-04 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1475937877871-2CTNVVGXKF3CV0GDRE3G/Casino+de+Hyeres+les+Palmiers+HDR+style+martinsoler+sharpened+copy.jpg Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1475938418596-QJQWG6LPO8R4J7U0CADS/IMG_6731.JPG Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1475938676877-6CN8WI2YR5731M484I1T/HallsOfVersailles.jpg Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1516722003587-91D95R0MSG5PN7HH25U6/la-defense-hdr-panorama-from-arc-de-triomphe-martin-soler+%281%29.jpg Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1522843196580-9MQ2Q950LGHOMISDNYYV/Halls+of+Versailles+Blue.png Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1519379796318-GU22HFOFB8P6IRRQJPG5/Soler+Associates+logo+Vertical+Vertical+Gold+on+Transparent.png Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1476480120084-T6S9BE4KUHIQR5RIJZ89/image-asset.png Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1476480158247-AEAG61MPX5GLJLXYOV62/image-asset.png Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1482189086833-O1YOA33PP449QIAXOJ38/image-asset.png Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1476480229896-5WZOX4NVBZ8OLTWH5H4B/image-asset.png Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1476480297538-CYOLZUCEU3M1K56RO9US/image-asset.png Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1476480193555-1KIYQU9ZZMZH5PYV86DJ/image-asset.png Home https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1516722902949-PVPPOVOQ8SJ3F8U6ZSK3/logos-of-clients-website-snb.jpg Home SnapShot https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1516722826951-YM8OTFMG1YKOHXLNWRMR/logos+of+clients+website+cmb.jpg Home citizenM https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1516723036356-LGT6QOI7J1M7KRZD16RG/logos-of-clients-website-fbb.jpg Home Fastbooking https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1516723299434-30MR43WRNV1XUU9QN7CY/logos-of-clients-website-sgb.jpg Home Shiji Group https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1516723502921-I8ALL07YJM8E46PJ4XCO/logos-of-clients-website-hb.jpg Home Hetras https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1516723797133-IVMSELHLPFIVL6G9FOC9/logos-of-clients-website-ecb.jpg Home Entre Cielos, Argentina https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1516724228258-03YWIJ7I19OAWWLQLYNY/logos-of-clients-website-essecb.jpg Home ESSEC Business School https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1516724428222-1OB49NN79YSXJAKNM4C4/logos-of-clients-website-ehlb.jpg Home Ecole Hoteliere Lausanne https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1516724658932-GF687C3EKXMVXKO1ZWNM/logos-of-clients-website-esgb.jpg Home MBA ESG, Business School https://martinsoler.com/insights daily 0.75 2025-10-03 https://martinsoler.com/insights/hotel-media-review-2025 monthly 0.5 2025-12-29 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/cd31992a-cf73-4f6b-b41d-b850bfdf5730/Hospitality+Zeitgeist+for+2025.png Insights - The Hotel Media Review of 2025 - Zeitgeist of the Hotel Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/a18cb0d3-a63b-4157-b982-4224e820128d/Most+Mentioned+Brands+in+Hospitlaity+-+2025.png Insights - The Hotel Media Review of 2025 - Zeitgeist of the Hotel Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/4ae901d5-d6f7-4e08-b8ff-afbaf6db89a6/Hotel+Zeitgeist+2025+according+to+NotebookLM.png Insights - The Hotel Media Review of 2025 - Zeitgeist of the Hotel Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://martinsoler.com/insights/2025/10/3/definitions-of-marketing-terms monthly 0.5 2025-10-07 https://martinsoler.com/insights/the-first-principles-of-marketing monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/556b9c17-2d49-4b73-896f-d3a8d27f4a16/think+small+fan-art+ai+generated+by+martinsoler.jpg Insights - The First Principles of Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://martinsoler.com/insights/hotel-media-review-2024 monthly 0.5 2025-12-26 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/33d51e50-4b25-4090-974f-9f532dbf0657/Hot+and+Not+-+Hotel+Media+2024+-+Martin+Soler.jpg Insights - The Hotel Media Review of 2024 - Hospitality Industry's Zeitgeist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/2358904b-7ff0-4dd1-8110-18869949b470/Top+Brands+in+Hotel+Media+2024.jpg Insights - The Hotel Media Review of 2024 - Hospitality Industry's Zeitgeist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://martinsoler.com/insights/2023/12/30/hotel-media-review-2023 monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/0b26537e-a82d-431d-989e-420024f1554f/Analysis+of+Hot+Topics+in+Hospitality+of+2023.png Insights - The Hotel Media Review of 2023 - Make it stand out The analysis of hottest topics of the year in the hotel industry, compared to the previous year. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/eb3cdd60-afa5-4c9f-848d-3c698a83299d/most+mentioned+brands+2023.png Insights - The Hotel Media Review of 2023 - Make it stand out This chart shows the rank of the most mentioned brands in hospitality since 2017. Last year Airbnb had the lead with the big names being more quiet than usual, but that was just temporary. https://martinsoler.com/insights/2023/3/15/hotels-vs-airbnb-winning-the-tech-convenience-game monthly 0.5 2023-03-17 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/ed4bd278-776f-4bbc-b855-c006c8d38cc6/Inflatable+Sofa+by+Airbnb+in+a+Hotel+Lobby+-+AI+generated+image.png Insights - Hotels vs Airbnb: Winning the Tech Convenience Game - Make it stand out An imagined inflatable sofa taking up all the space in a hotel, generated with Dall-E generative AI. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/5a6bc400-7d86-496c-9978-514a7dc62d1a/Linkedin+post+on+airbnb+vs+hotel+tech.png Insights - Hotels vs Airbnb: Winning the Tech Convenience Game - Make it stand out A screenshot of part of the original post on LinkedIn https://martinsoler.com/insights/2022/12/30/hotel-media-review-2022 monthly 0.5 2024-01-04 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/26f21f43-490f-4977-a7a4-d913eda6a7f1/The+Hot+Topics+of+Hotel+Media+in+2022+table.png Insights - The Hotel Media Review of 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/a1b3a4ee-3c9f-455f-8cb8-ffef9145ee4c/Top+Brands+in+Hotel+Media+2022+-+soler+associates.png Insights - The Hotel Media Review of 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://martinsoler.com/insights/hotel-marketing-media-overview-2019 monthly 0.5 2024-01-04 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/ccadbbde-6d2f-4ad6-bcea-d2e521280d09/Hottest+Topics+of+Hotel+Marketing+2019+Infogrpahic+-+Martin+Soler.png Insights - Hotel Marketing's Media Overview 2019 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://martinsoler.com/insights/2018/12/27/what-was-hot-and-what-was-not-hotel-marketing-in-2018 monthly 0.5 2024-01-04 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1545912305711-0SKGK024HNL2N9B0O7PT/best-buildings-2018-ole-schereen-makanakhon-5.jpg Insights - Hotel Marketing's Media Overview 2018 - Hotel Marketing in 2018 The trends that caught our attention, and those that didn’t. https://martinsoler.com/insights/2017/12/22/best-of-hotel-marketing-2017 monthly 0.5 2024-01-04 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1514214616881-PW54CQN7ID8ZF3ODGYFY/city+of+dreams+hotel.jpg Insights - Hotel Marketing's Media Overview 2017 - What was Hot, & what was Not The best of Hotel Marketing in 2017 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/fbc83848-0c4c-4d32-a52c-6d67a221287e/Most+Mentioned+Brands+in+Hotel+Marketing+Over+Time%402x.png Insights - Hotel Marketing's Media Overview 2017 - Updated and interactive chart I’ve added an updated and interactive chart, some categorization might have changes slightly in the process making the results slightly different. However this new method is easier to understand and more transparent. https://martinsoler.com/insights/best-practices-for-direct-bookings monthly 0.5 2018-12-07 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1485376073404-ZR0632KFYC28RLBGWDL1/image-asset.png Insights - Best Practices for Direct Bookings https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1485376348795-ECXN0M37D4JOB8B92E8X/Best+Practices+for+Direct+Booking+Chart Insights - Best Practices for Direct Bookings Best Practices for Direct Bookings Chart, for hoteliers and hotel marketers. Special thanks to Simone Puorto for helping me put this chart together. Click for full image. https://martinsoler.com/insights/2016/12/23/hottest-hotel-marketing-topics-of-2016 monthly 0.5 2020-01-20 https://martinsoler.com/insights/2016/11/23/travel-predictions-for-2017-according-to-bookingcom monthly 0.5 2017-01-25 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1479915370841-5VUOB4AG14EEY0XJRSV6/image-asset.jpeg Insights - Travel Predictions for 2017 according to Booking.com https://martinsoler.com/insights/want-to-write-better-tag-lines-heres-how monthly 0.5 2018-12-07 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1479229655769-D10PGV3H7LKRRC0F4J85/image-asset.jpeg Insights - Want to write better taglines? Here's how https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1490960593097-DNN8URU1FLJUMS7COQ9W/image-asset.jpeg Insights - Want to write better taglines? Here's how Download the high-resolution chart, "The Path to Better Taglines" https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1479224273931-B2BSRFYKU8BB2HXGXJAG/Go+talk+to+customers Insights - Want to write better taglines? Here's how https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1479224323867-8NYQQUSCV4RRIXQMG1T7/image-asset.png Insights - Want to write better taglines? Here's how https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1479224356384-ZXS9DZL7KIZC3VT053WE/image-asset.png Insights - Want to write better taglines? Here's how https://martinsoler.com/insights/hotel-marketing-update-quarter-4-2016 monthly 0.5 2017-01-25 https://martinsoler.com/insights/finding-productmarket-fit-for-hotel-tech-startups monthly 0.5 2017-01-25 https://martinsoler.com/insights/finding-the-audience-marketing-hotel-tech-companies monthly 0.5 2017-01-25 https://martinsoler.com/insights/what-hotel-marketers-and-revenue-managers-read-most-in-2015 monthly 0.5 2020-01-20 https://martinsoler.com/insights/big-data-is-a-design-problem monthly 0.5 2016-12-23 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1475958717198-W2TV6B71J3NBIOQH64LP/image-asset.jpeg Insights - Big Data is a Design Problem https://martinsoler.com/insights/a-cpc-attribution-model-for-hotel-marketing monthly 0.5 2016-12-23 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1477057823369-3Y75970LFMF5RWBTCGTY/image-asset.png Insights - A CPC attribution model for hotel marketing In this example the value of the click near the beginning and near the end of the conversion have a higher value. https://martinsoler.com/insights/when-big-data-goes-mainstream-for-hotels monthly 0.5 2016-12-23 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1476015860336-F2POLWXTLVZCUC0GNAV1/image-asset.jpeg Insights - When Big Data goes mainstream for Hotels https://martinsoler.com/insights/why-arent-chains-successful-at-taking-back-shares-from-otas monthly 0.5 2016-12-23 https://martinsoler.com/insights/hotel-marketing-the-hottest-topics-of-2013 monthly 0.5 2020-01-20 https://martinsoler.com/insights/advertisings-past-present-and-future-a-viewpoint monthly 0.5 2020-01-21 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1475940012315-QYJVOL3VNNBLR2MM75FJ/DDB%27s+original+Volkswagen+ad+for+the+US.+Think+Small+grabbed+everyone%27s+attention+and+solicited+emotional+response. Insights - Advertising's past, present and future; a viewpoint https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1475940179390-R7PWH8CUG7NC4Y3BTL23/Print+advertising+started+a+whole+new+way+to+promote+goods. Insights - Advertising's past, present and future; a viewpoint Print advertising began a whole new possibility to promote goods and services. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1475940567644-XZ12OMIVLMVBLMDAHZWU/Old+converse+ad%2C+with+the+introduction+of+color Insights - Advertising's past, present and future; a viewpoint Old Converse advertisement with the introduction of color in print. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1475940821865-OIJ3FBB5CZXRWN5VAIK9/image-asset.jpeg Insights - Advertising's past, present and future; a viewpoint The creative revolution changed the game by adding emotions to advertising. With TV and "moving pictures" plus sound advertising reached many more senses and got us loving it. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1475940982961-24R84IPDGA9DN0LGN6VT/image-asset.png Insights - Advertising's past, present and future; a viewpoint Google introduced a new change in advertising, intent which became much less intrusive but much more relevant and right at the moment when we're looking for it. https://martinsoler.com/insights/10-rules-of-hotel-marketing monthly 0.5 2018-07-02 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1477556929378-WQ3AZASSQSA46JKVLEG3/10-rules-of-hotel-marketing.png Insights - 10 Rules of Hotel Marketing https://martinsoler.com/insights/emotion-and-hotel-marketing-can-you-deliver monthly 0.5 2017-01-25 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1477649009862-KPMWR5ZBSXMOL66MT4E7/image-asset.png Insights - Emotion and Hotel Marketing, can you deliver? https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1477649072680-FOWKI067UU6FLKRX9SAB/image-asset.jpeg Insights - Emotion and Hotel Marketing, can you deliver? It is OK to Photoshop, as long as you aren't faking it. People remember emotions and experiences photography delivers. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1477649188621-8R2C0SU4FKK5NWYMZ9E2/image-asset.jpeg Insights - Emotion and Hotel Marketing, can you deliver? Two amazing hotels, by the same interior designer (Christian Lacroix) notice the difference in emotional impact between the left and the right. https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1477649708480-FEC0VKM0GNH4XDSPJ7GQ/image-asset.png Insights - Emotion and Hotel Marketing, can you deliver? https://martinsoler.com/insights/hotel-marketings-most-popular-of-2011 monthly 0.5 2020-01-20 https://martinsoler.com/insights/how-to-define-a-hotel-usp monthly 0.5 2018-07-02 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1477602242651-EG0IWSJ7CHOJJ2BER402/image-asset.png Insights - How to Define a Hotel USP https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1477637391768-5KSRRXVM4VHFOMECNDER/image-asset.png Insights - How to Define a Hotel USP https://martinsoler.com/insights/zmot-and-hotel-marketing monthly 0.5 2017-01-25 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1477059926527-PMBWPDP1UYYMDBLIV9GP/image-asset.jpeg Insights - ZMOT and Hotel Marketing https://martinsoler.com/insights/how-to-shift-from-otas-to-direct monthly 0.5 2017-01-25 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1478214409247-G12G14RW0WQTE1CGRFZ6/image-asset.png Insights - How to shift from OTAs to Direct https://martinsoler.com/insights/category/Hotels monthly 0.5 https://martinsoler.com/insights/category/Tech monthly 0.5 https://martinsoler.com/insights/tag/marketing monthly 0.5 https://martinsoler.com/insights/tag/Opinions monthly 0.5 https://martinsoler.com/insights/tag/howto monthly 0.5 https://martinsoler.com/insights/tag/Infographic monthly 0.5 https://martinsoler.com/insights/tag/YearlyReview monthly 0.5 https://martinsoler.com/insights/tag/trends monthly 0.5 https://martinsoler.com/tell-archive daily 0.75 2021-03-29 https://images.squarespace-cdn.com/content/v1/57bb587c3e00be6b4cd50767/1517850431825-BCQ561B0J8SQDN17HCS5/tell.%2Bnewsletter%2Bsign-up%2Bpage.jpg Tell Archive https://martinsoler.com/tell-archive/2018/12/18/elite-loyalty-is-that-really-a-thing-and-3-more-stories monthly 0.5 2018-12-18 https://martinsoler.com/tell-archive/2018/12/3/what-is-next-for-hotel-distribution-and-3-more-stories monthly 0.5 2018-12-18 https://martinsoler.com/tell-archive/2018/11/5/hotel-websites-vs-pdfs-and-2-more-stories monthly 0.5 2018-12-18 https://martinsoler.com/tell-archive/2018/10/16/the-real-future-for-direct-booking monthly 0.5 2018-10-16 https://martinsoler.com/tell-archive/2018/9/26/a-recap-of-click-by-booking-and-4-other-stories monthly 0.5 2018-09-26 https://martinsoler.com/tell-archive/2018/9/4/addicted-to-loyalty-schemes-and-5-more-stories monthly 0.5 2018-09-04 https://martinsoler.com/tell-archive/2018/7/30/a-future-for-revenue-management monthly 0.5 2018-07-30 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