WHAT I DO
Strategically positioning hotel and travel tech company brands. Formulating the strategic and tactical plan to capture the right position. Training teams on tactical marketing elements and measuring performance.
Creating effective campaigns driven by useful content and measurable results. Building the materials for an effective execution, understanding client and prospect needs and delivering a qualified readers and positive sentiment for brands.
strategic & SALES messaging
Working with management to craft the story that will resonate with the market and communicate the right message.
Assist management and product managers to find the right product/market fit for hotel and travel tech products. Adapting product direction to increase chances of success by understanding and testing the market needs.
Advertising art direction
Assisting marketing and advertising teams to optimize advertising layout, messaging and design for increased visibility and impact.