brand positioning

Strategically positioning hotel and travel tech company brands. Formulating the strategic and tactical plan to capture the right position. Training teams on tactical marketing elements and measuring performance. 


content strategy

Creating effective campaigns driven by useful content and measurable results. Building the materials for an effective execution, understanding client and prospect needs and delivering a qualified readers and positive sentiment for brands. 


strategic & SALES messaging

Working with management to craft the story that will resonate with the market and communicate the right message. 


product/market fit

Assist management and product managers to find the right product/market fit for hotel and travel tech products. Adapting product direction to increase chances of success by understanding and testing the market needs.


Advertising art direction

Assisting marketing and advertising teams to optimize advertising layout, messaging and design for increased visibility and impact.


Great marketers know how to simultaneously educate, support, and sell through their communications. Martin has demonstrated his capacity to do this in multiple contexts. As one of the industry’s visionaries, Martin’s work is widely referenced as the strategy foundation for thousands around the world. If you have the chance to work with him, do it.
— Josiah Mackenzie