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WHAT I DO
brand positioning
Strategically positioning hotel and travel tech company brands. Formulating the strategic and tactical plan to capture the right position. Training teams on tactical marketing elements and measuring performance.
content strategy
Creating effective campaigns driven by useful content and measurable results. Building the materials for an effective execution, understanding client and prospect needs and delivering a qualified readers and positive sentiment for brands.
strategic & SALES messaging
Working with management to craft the story that will resonate with the market and communicate the right message to customers.
PRODUCT/MARKET FIT
Assist management and product managers to find the right product/market fit for hotel and travel tech products. Adapting product direction to increase chances of success by understanding and testing the market needs.
ADVERTISING ART DIRECTION
Assisting marketing and advertising teams to optimize advertising layout, messaging and design for increased visibility and impact. Planning trade-show and campaigns to maximise returns on trade show investment and improved brand awareness.
Public Speaking and Education
Fun, engaging and instructive speaking for events, education seminars and hotel schools. Always including pragmatic and useable takeaways.