Want to write better taglines? Here's how

Working with students, hotels and travel tech companies I've come to realize that taglines are often misunderstood if not totally abused. The tagline is everything - it is the one sentence that explains the entire business, product, hotel, project or whatever else you're trying to promote or sell.

Martin Soler
Hotel Marketing Update - Quarter 4 2016

The 10th edition of the Hotel Marketing Benchmark covers recent updates, new marketing technologies, some opinions about the shifts happening in the hotel marketing industry. We've gathered some great and fun marketing initiatives of the last few month and highlight some of the future technology trends we expect will soon come to be game changers in the industry.

Martin Soler
How to Define a Hotel USP

Every hotel needs to discover what is unique about them and promote that in their marketing and advertising efforts. It’s true to independent hotels, for hotel chains, for individual hotels within a chain and all the way to an inn or bed and breakfast.

Martin Soler
How to shift from OTAs to Direct

The common problem for hoteliers is how to increase their revenue with a limited stock of rooms per day and any day lost can’t be recovered. Once they have worked out how to fill the hotel, the dilemma is often how to decrease the market share of OTAs and increase their direct bookings.

Martin Soler