Here are the 10 Rules of Hotel Marketing as far as online marketing goes. I've reviewed them since they were written and little has changed, they are still as valid as they were at the time.

I keep them on the screen during the Q&A periods of my speaking engagements because it keeps the bored people busy with something, but to my astonishments this is what most people take pictures of, so I thought it would be something for the more professional crowd to have. I originally published this article on WIHP Insights and Publications page here it is again.

I've tried to keep them fun and light because at the end of the day, who needs more rules. Click on the image to download it.