The hottest topics on hoteliers minds in 2023 were: New trends, OTAs, new technology and guest experience. Huge comeback by the OTAs.
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Airbnb is outpacing hotels in the digital guest experience. To stay competitive, hotels must embrace tech to remove friction points and create seamless journeys. It's not about choosing sides, but about who can provide the most convenient experience through digital transformation.
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Post pandemic hotel media review. What changed for hotels, what interested them most. Which articles were clicked on or read more than others. Comparing pre and post pandemic news cycles for the hotel industry.
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2019 saw an increased interest in disruptors while the decade old “underdog” direct booking almost completely disappeared from the list. Hotel distribution arrived on the list as topic of interest, one that has not been on the list for many years plus more.
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Hotel marketers are definitely over the direct booking hype. What OTAs are doing is much more interesting. The conflicts against the OTAs are less important, thought still exist. Disruptors are interesting and innovation remains of great interest as is technology. Loyalty is moving up on the list of interests as is the subject of Experience.
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The topics that we loved, those we didn't care about much and those. The trending and the not so trending hotel marketing topics. This was the year of the OTAs and the year Direct Booking probably lost some of it's newness.
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A series of steps for hoteliers and hotel marketers to improve direct revenue.
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New technologies and Innovation, Direct Revenue, OTA news and conflicts, Airbnb and Rate Parity. Dominated by Booking.com, Expedia, Google and Airbnb.
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A summary of the eight travel predictions by Booking.com for 2017
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Working with students, hotels and travel tech companies I've come to realize that taglines are often misunderstood if not totally abused. The tagline is everything - it is the one sentence that explains the entire business, product, hotel, project or whatever else you're trying to promote or sell.
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The 10th edition of the Hotel Marketing Benchmark covers recent updates, new marketing technologies, some opinions about the shifts happening in the hotel marketing industry. We've gathered some great and fun marketing initiatives of the last few month and highlight some of the future technology trends we expect will soon come to be game changers in the industry.
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Rate parity, Direct Booking, Revenue Optimizing, Metasearch, OTAs, Airbnb and Travel tech consolidation. Dominated by Booking.com, Google, TripAdvisor, Airbnb
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