The hottest topics on hoteliers minds in 2023 were: New trends, OTAs, new technology and guest experience. Huge comeback by the OTAs.
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Post pandemic hotel media review. What changed for hotels, what interested them most. Which articles were clicked on or read more than others. Comparing pre and post pandemic news cycles for the hotel industry.
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2019 saw an increased interest in disruptors while the decade old “underdog” direct booking almost completely disappeared from the list. Hotel distribution arrived on the list as topic of interest, one that has not been on the list for many years plus more.
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Hotel marketers are definitely over the direct booking hype. What OTAs are doing is much more interesting. The conflicts against the OTAs are less important, thought still exist. Disruptors are interesting and innovation remains of great interest as is technology. Loyalty is moving up on the list of interests as is the subject of Experience.
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The topics that we loved, those we didn't care about much and those. The trending and the not so trending hotel marketing topics. This was the year of the OTAs and the year Direct Booking probably lost some of it's newness.
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New technologies and Innovation, Direct Revenue, OTA news and conflicts, Airbnb and Rate Parity. Dominated by Booking.com, Expedia, Google and Airbnb.
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Rate parity, Direct Booking, Revenue Optimizing, Metasearch, OTAs, Airbnb and Travel tech consolidation. Dominated by Booking.com, Google, TripAdvisor, Airbnb
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