The topics that we loved, those we didn't care about much and those. The trending and the not so trending hotel marketing topics. This was the year of the OTAs and the year Direct Booking probably lost some of it's newness.
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A series of steps for hoteliers and hotel marketers to improve direct revenue.
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New technologies and Innovation, Direct Revenue, OTA news and conflicts, Airbnb and Rate Parity. Dominated by Booking.com, Expedia, Google and Airbnb.
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A summary of the eight travel predictions by Booking.com for 2017
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Working with students, hotels and travel tech companies I've come to realize that taglines are often misunderstood if not totally abused. The tagline is everything - it is the one sentence that explains the entire business, product, hotel, project or whatever else you're trying to promote or sell.
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The 10th edition of the Hotel Marketing Benchmark covers recent updates, new marketing technologies, some opinions about the shifts happening in the hotel marketing industry. We've gathered some great and fun marketing initiatives of the last few month and highlight some of the future technology trends we expect will soon come to be game changers in the industry.
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Rate parity, Direct Booking, Revenue Optimizing, Metasearch, OTAs, Airbnb and Travel tech consolidation. Dominated by Booking.com, Google, TripAdvisor, Airbnb
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Why did boutique hotel’s have such a success when they started in the 1980s? Because the individually decorated rooms and hotels delivered a new and exciting emotional impact.
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Every hotel needs to discover what is unique about them and promote that in their marketing and advertising efforts. It’s true to independent hotels, for hotel chains, for individual hotels within a chain and all the way to an inn or bed and breakfast.
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The common problem for hoteliers is how to increase their revenue with a limited stock of rooms per day and any day lost can’t be recovered. Once they have worked out how to fill the hotel, the dilemma is often how to decrease the market share of OTAs and increase their direct bookings.
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