Hotelmarketing.com recently published a very interesting series of predictions for the travel space in 2017 based on a survey done by Booking.com. I recommend you read the entire article here.

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Jan 25, 2017

Best Practices for Direct Bookings

Jan 25, 2017

To make it a little more visual, I culled what I consider are the most important ones as related to hotel marketing and hotel technology which I put into a slightly more visual layout here. In case other hoteliers and hotel tech companies want to read it.

I hope you enjoy it.

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Travel Predictions for 2017 according to Booking.com

A summary of the eight travel predictions by Booking.com for 2017

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Want to write better taglines? Here's how

Working with students, hotels and travel tech companies I've come to realize that taglines are often misunderstood if not totally abused. The tagline is everything - it is the one sentence that explains the entire business, product, hotel, project or whatever else you're trying to promote or sell.

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10 Rules of Hotel Marketing

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ZMOT and Hotel Marketing

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