A series of steps for hoteliers and hotel marketers to improve direct revenue.
Read MoreA summary of the eight travel predictions by Booking.com for 2017
Read MoreWorking with students, hotels and travel tech companies I've come to realize that taglines are often misunderstood if not totally abused. The tagline is everything - it is the one sentence that explains the entire business, product, hotel, project or whatever else you're trying to promote or sell.
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