Airbnb is outpacing hotels in the digital guest experience. To stay competitive, hotels must embrace tech to remove friction points and create seamless journeys. It's not about choosing sides, but about who can provide the most convenient experience through digital transformation.
Read MoreThe topics that we loved, those we didn't care about much and those. The trending and the not so trending hotel marketing topics. This was the year of the OTAs and the year Direct Booking probably lost some of it's newness.
Read MoreNew technologies and Innovation, Direct Revenue, OTA news and conflicts, Airbnb and Rate Parity. Dominated by Booking.com, Expedia, Google and Airbnb.
Read MoreA summary of the eight travel predictions by Booking.com for 2017
Read MoreWorking with students, hotels and travel tech companies I've come to realize that taglines are often misunderstood if not totally abused. The tagline is everything - it is the one sentence that explains the entire business, product, hotel, project or whatever else you're trying to promote or sell.
Read MoreThe 10th edition of the Hotel Marketing Benchmark covers recent updates, new marketing technologies, some opinions about the shifts happening in the hotel marketing industry. We've gathered some great and fun marketing initiatives of the last few month and highlight some of the future technology trends we expect will soon come to be game changers in the industry.
Read MoreRate parity, Direct Booking, Revenue Optimizing, Metasearch, OTAs, Airbnb and Travel tech consolidation. Dominated by Booking.com, Google, TripAdvisor, Airbnb
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