A series of steps for hoteliers and hotel marketers to improve direct revenue.
Read MoreWorking with students, hotels and travel tech companies I've come to realize that taglines are often misunderstood if not totally abused. The tagline is everything - it is the one sentence that explains the entire business, product, hotel, project or whatever else you're trying to promote or sell.
Read MoreWhy did boutique hotel’s have such a success when they started in the 1980s? Because the individually decorated rooms and hotels delivered a new and exciting emotional impact.
Read MoreEvery hotel needs to discover what is unique about them and promote that in their marketing and advertising efforts. It’s true to independent hotels, for hotel chains, for individual hotels within a chain and all the way to an inn or bed and breakfast.
Read MoreThe common problem for hoteliers is how to increase their revenue with a limited stock of rooms per day and any day lost can’t be recovered. Once they have worked out how to fill the hotel, the dilemma is often how to decrease the market share of OTAs and increase their direct bookings.
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